For visitor attractions, customisation has evolved from a novelty into a powerful strategy for boosting sales, deepening visitor engagement, and extending brand experience well beyond the gift shop.
Why Personalised Souvenirs Matter
Personalisation taps into a growing consumer desire for meaning and individuality. A notebook featuring a visitor’s name, a key date, or a favourite quote from an exhibit doesn’t just serve as a reminder of a trip; it becomes part of their personal story.
Whether they’re buying for themselves or as a thoughtful gift, today’s visitor is looking for products that feel tailor-made. And when you make it easy for them to personalise items on the spot or online, it significantly increases perceived value and basket size.
TSC Customers Can Now Offer Personalisation In-Store and Online
At The Souvenir Collection, we’re proud to offer beautiful, high-quality souvenir ranges but we’re equally proud to make them personal. Thanks to our sister company, Merchr, we now empower our clients to offer personalised merchandise both in-store and online.
With Merchr’s intuitive platform, attractions can:
-
Add personalisation to a wide range of products
-
Build or request a fully branded online shop (like this one for the RAF Museum)
-
Enable customers to continue the souvenir experience even after they leave the site
This opens up exciting new retail possibilities: visitors who forgot to buy something or didn’t have time to queue can customise and purchase souvenirs from the comfort of their own home, helping your attraction generate post-visit revenue.
Case Study: RAF Museum
A perfect example of this in action is the RAF Museum, which has partnered with Merchr to extend its retail offer digitally. Inside the gift shop, visitors can scan a QR code that takes them directly to a branded online store powered by Merchr. There, they can create and order personalised souvenirs such as mugs, notebooks, and t-shirts using custom design tools that are simple, fun, and fast.
This model offers the best of both worlds:
-
On-site excitement through interactive signage and product displays
-
Ongoing retail engagement long after the museum visit ends
And because Merchr handles the printing and fulfilment on demand, there’s no risk of overstocking or wasted inventory, just a smooth, streamlined customer experience.
A Personal Touch That Drives Sales
By incorporating personalisation into your souvenir strategy, you:
-
Encourage higher emotional investment from visitors
-
Increase average spend without expanding shelf space
-
Create an ongoing connection between your brand and your audience
And with TSC’s low MOQS, 2-day lead time, and seamless Merchr integration, it’s easier than ever to get started, whether you want to test a single personalised product or build an entire custom range.
Let’s Create Something Personal
If you’re ready to give your visitors the option to create truly unique souvenirs, we’d love to help. Whether you're looking to launch a branded online store, create a hybrid in-store/online retail journey, or simply test the waters with a few personalised lines, TSC has you covered.
Get in touch today and let’s talk about how personalisation can elevate your attraction’s retail offering.
