Today’s younger visitors aren’t just looking for souvenirs, they’re looking for brands and attractions that reflect their values. Generation Z is values-driven, design-savvy, and deeply influenced by sustainability, inclusivity, and individuality.
At The Souvenir Collection, we help attractions create merchandise ranges that speak directly to this thoughtful, influential audience. Here’s how to meet their expectations and drive purchases that feel good and look good.
1. Sustainability First
This is non-negotiable for Gen Z. Products should be:
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Made from recycled or natural materials
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Packaged without plastic
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Clearly labelled with eco-credentials
Our Eco Collection includes FSC-certified notebooks, recycled cotton totes, UK-made paper goods, and biodegradable packaging, all customisable to your brand.
2. Personalisation and Self-Expression
Gen Z wants to stand out. Use platforms like our sister company, Merchr, to let visitors:
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Personalise notebooks, mugs or tees with names or messages
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Choose colours, styles or variations via your online store
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Scan in-store QR codes for post-visit custom ordering
This generation sees souvenirs as an extension of identity, not just a memento.
3. Inclusive Design
Representation matters. Ensure your merchandise:
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Features diverse characters, cultural references or historical narratives
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Uses gender-neutral language and imagery
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Reflects a broader, more inclusive vision of your attraction and its stories
Our design team can help you build visual styles that feel modern, open, and relevant.
4. Affordability Meets Aesthetic
They love good design, but price still matters. High-performing products for Gen Z include:
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Reusable bottles with sleek, sustainable styling
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Art-inspired notebooks with ethical production stories
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Tote bags with clever slogans or site-specific illustrations
Keep it under £15 and you’re likely to convert.
Make Values Part of Your Retail Strategy
Merchandise isn’t just a takeaway, it’s a statement. Let’s build a range that Gen Z wants to wear, share, and talk about. Get in touch to create a collection that speaks their language.
