The world of souvenirs is constantly evolving. Guests expect more than just a keepsake, they want products that reflect their values, fit seamlessly into their lifestyle, and feel worth sharing. As we move closer to 2026, several key trends are shaping what successful gift shops will be stocking.
Here’s what to keep on your radar.
1. Sustainable by Default
Sustainability has moved from “nice-to-have” to non-negotiable. Guests are increasingly aware of the environmental impact of their purchases, and they want souvenirs that align with their values.
-
Expect continued growth in reusable formats like bottles, bags, and notebooks.
-
Eco-friendly packaging will become standard rather than standout.
-
Products made from recycled or upcycled materials will gain traction.
Takeaway: Guests want to feel good about what they buy, so make the eco story visible in your displays and messaging.
2. Personalisation at Scale
Customisation is no longer a novelty, it’s becoming a baseline expectation. Whether it’s adding a name, date, or location, personalised souvenirs create instant emotional value.
-
Digital print-on-demand makes even small-batch personalisation possible.
-
QR-code linked personalisation stations may begin appearing in larger attractions.
-
Guests see these items as more than souvenirs, they’re self-expression.
Takeaway: If you haven’t introduced personalisation yet, 2026 is the year to do it and you can through our sister company Merchr.
3. Multi-Use Merchandise
Single-purpose trinkets are losing ground to items guests can use in their daily lives. A mug that doubles as a desk essential, or a tote bag that’s genuinely durable, keeps your brand visible long after the visit.
-
Think practical, stylish, and functional.
-
Wellness-related products (water bottles, journals, mindfulness items) are trending strongly.
-
Guests want souvenirs they can justify as part of their routine.
Takeaway: Design souvenirs that live beyond the holiday shelf.
4. Digital Layering
The line between physical and digital souvenirs is blurring. Attractions are beginning to experiment with products that carry a tech element.
-
QR codes on packaging that link to behind-the-scenes stories.
-
Augmented reality postcards or prints.
-
Limited digital downloads bundled with a physical souvenir.
Takeaway: The physical product is still king, but digital layers can add a sense of exclusivity and surprise.
5. Design That Pops Online
Souvenirs aren’t just bought; they’re photographed, shared, and posted. A product that photographs well becomes free advertising on social media.
-
Bold graphics, playful typography, and vibrant colours will dominate.
-
Shareable packaging (think “Instagrammable unboxing”) will grow.
-
Attractions are leaning into product ranges designed with social-first aesthetics.
Takeaway: If it looks good in a flat lay or selfie, it’s already halfway to becoming a best-seller.
Looking Ahead
Souvenirs have always been about memories, but in 2026, they’re also about meaning, functionality, and shareability. The most successful attractions will be those that treat their shops as an extension of the guest experience balancing emotional connection with contemporary consumer habits.
By staying ahead of these trends, you’re not just stocking souvenirs you’re stocking stories, values, and experiences that last long after your guests head home.
