Under renovation? Part of your venue closed? You don’t have to shut down your shop or miss out on valuable retail revenue.
Temporary closures can actually offer a chance to rethink how you engage visitors and where you sell. At The Souvenir Collection, we support attractions in designing smart, flexible retail strategies that work even when your main shop isn’t available.
Here’s how to keep retail going during renovation periods or partial access.
1. Create a Mobile Retail Unit
Pop-up stalls, foldable carts, or table displays are perfect for:
- Reception areas or temporary entrances
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- Outdoor courtyards or marquees
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- School group check-in points
Stock compact, high-performing products like:
2. Promote Your Online Store
Use QR signage, leaflets, and email follow-up to direct visitors to your online store. Our sister company, Merchr, offers print-on-demand merchandise where no stock is held and customers can personalise products. This works especially well when:
- The main shop is inaccessible
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- Visitors want to browse at home
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- Personalisation is part of the offer
We’ll help set up a branded store with your core range, plus customisable options, and handle fulfilment on your behalf.
3. Sell Through Third-Party Points
Consider retailing through:
- The on-site café
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- Local tourism hubs or partner venues
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- Pop-up locations in nearby towns
4. Turn the Renovation Into a Retail Story
Visitors love behind-the-scenes glimpses. Create exclusive merch that celebrates the transformation:
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- “While We Build…” themed notebooks
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- Archive-inspired postcards or construction-themed graphics
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- Commemorative mugs or enamel badges
It keeps the experience alive and turns inconvenience into intrigue.
Keep Selling, Keep Connecting
Your shop doesn't need four walls to succeed. Let’s turn your downtime into an opportunity with creative, compact, and custom merchandise, no matter what stage of renovation you're in.
Speak to our team and let’s keep retail working, even when the paint’s still drying.
