Every attraction has a story, but are you telling it through your merchandise?
Whether you're a museum, gallery, historic site or wildlife centre, your product range should feel like an extension of your brand. The most successful souvenir collections aren't just beautiful, they’re purposeful. They capture your history, reflect your values, and resonate with your visitors.
Here’s how to build a range that does exactly that with expert support from The Souvenir Collection design team.
1. Define Your Brand Personality
Start by asking: What makes your attraction unique?
Is it heritage and tradition? Education and innovation? Adventure and family fun? These characteristics should inform your product selection, design style, and messaging.
For example:
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A royal residence might lean on elegant motifs, crests, and neutral palettes.
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A science museum may use bold graphics, tech-forward designs, and playful typography.
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A nature-based attraction could opt for earthy tones, hand-drawn flora and fauna, and organic textures.
2. Choose the Right Product Mix
The best ranges combine practicality, emotional value, and visual appeal. At TSC, we help attractions curate balanced collections that include:
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Core staples (mugs, notebooks, pens)
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Eye-catching seasonal products
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High-impact display pieces
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Low-cost impulse items
With MOQs starting from just 10, you can test ideas flexibly and affordably, ideal for evolving exhibitions, short-term events, or niche themes.
3. Make Design Central
Our in-house team will work with you to develop bespoke artwork that reflects your story. We can pull from:
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Archive materials (posters, documents, photos)
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Architecture or exhibit visuals
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Local flora, fauna, or maps
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Typography and signage from your venue
Every design is tailored to your audience and attraction, helping turn everyday items into meaningful mementoes.
4. Personalise to Deepen Engagement
Through our sister company Merchr, we help attractions go even further by offering online customisation. Visitors can personalise products post-visit, increasing emotional value and supporting additional revenue.
Let’s Create Your Signature Collection
Designing a product range that reflects your identity isn’t just about branding, it’s about connection. If you're ready to turn your story into a retail experience, our team is here to help. Get in contact today
