While seasonal launches and exhibition tie-ins are great for retail buzz, every successful attraction shop needs a reliable, all-year-round product range, the kind that sells in January and July, rain or shine, school trip or solo visit.
At The Souvenir Collection, we help attractions create collections that deliver consistent revenue, low waste, and strong visitor engagement across every season. Here’s how to develop a core product range that works 12 months a year.
Start with Visitor-Proof Products
Your core range should be built around timeless, practical items that:
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Are relevant to most types of visitors
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Offer wide appeal across age, gender and nationality
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Require minimal seasonal messaging
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Pack well and travel easily
Our top performers include:
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Branded notebooks – ideal for gift-giving, journaling or taking home a piece of the experience
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Pens and pencils – low-cost, high-volume and loved by students, families and collectors alike
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Reusable tote bags – sustainable, stylish and useful beyond the visit
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Mugs and drinkware – perfect for home or office use, often bought in pairs
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Keyrings and badges – small, affordable, and great for impulse purchases
These categories deliver reliable turnover, are easy to restock, and never go out of fashion.
Design Once, Sell Often
Your core products don’t need constant redesign; in fact, their strength lies in recognisability and longevity. We recommend investing in:
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A signature design based on your site’s logo, landmark or visual identity
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Illustration styles or patterns that reflect your brand rather than a specific season
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Neutral or core colour palettes that match your packaging and displays year-round
At TSC, our in-house designers can help you create artwork that feels evergreen, whether it’s a minimalist crest, a classic architectural sketch, or a clean typographic design.
Keep It Flexible
Build a range that’s adaptable to different audiences:
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Include neutral gender and age appeal as a base
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Use seasonal signage or bundles to temporarily reposition core products for gifting or school holidays (e.g. pairing a notebook with a pencil set)
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Use Merchr to extend the core range online with customisation options for specific buyer types (e.g. teachers, students, alumni)
Create Consistency Across Touchpoints
A strong core range isn’t just a best-seller; it becomes part of your attraction’s identity. Visitors who return year after year will come to expect it. And when it’s done well, they’ll recommend it.
Let’s build your signature selection. Get in touch to start creating a core merchandise collection that works every day of the year.
