When it comes to boosting retail revenue, it’s not always about selling more products, it’s about selling smarter. One of the simplest yet most effective merchandising strategies for visitor attractions is the use of multi-item gift sets. These curated bundles add value for customers while helping attractions increase average transaction sizes without overcrowding displays or straining inventory.
Here’s how to make gift sets work for your attraction and how The Souvenir Collection can help you do it effortlessly.
Why Gift Sets Work
Gift sets tap into several proven purchasing behaviours:
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Perceived value: Visitors feel they’re getting more for their money, especially when a bundle is priced slightly below the cost of purchasing items individually.
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Convenience: Pre-packed sets are ready to gift, ideal for tourists and families shopping under time pressure.
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Emotional appeal: Themed bundles tell a story, often aligned with the visit experience (e.g. “Explorer’s Kit”, “Garden Lovers Pack” or “Little Aviator Set”).
They’re also ideal for seasonal promotions, limited edition runs, and upselling at point-of-sale.
Bundle Ideas for Attractions
Attractions can build bundles in a variety of creative and practical ways:
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Themed kits: Tie into your attraction’s story, e.g. “Museum Essentials” (pencil, notepad, badge) or “Royal Afternoon” (tea towel, coaster set, teacup).
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Age-focused sets: Create packs for children, teens, or adults with age-appropriate products and designs.
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Sustainability bundles: Group eco-products to appeal to environmentally conscious shoppers.
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Build-your-own bundles: Allow customers to select any 3 items from a chosen collection for a discounted price.
Let’s Package the Experience
Bundles aren’t just about increasing spend, they’re about enhancing the visitor journey. When your products reflect the story, atmosphere, and values of your attraction, they become more than just gifts; they become treasured reminders.
Get in touch to start building a range of gift sets tailored to your audience and your story!
