Grandparents are one of the most valuable and often underappreciated segments of the gift shop audience. Many visit attractions as part of a family day out or school holiday treat, and they’re looking for keepsakes, gifts, and shared experiences that resonate across generations.
At The Souvenir Collection, we help attractions create intergenerational product ranges that appeal to both grandparents and the children they visit with. Here's how to create a collection that delights both ends of the age spectrum and drives memorable, meaningful purchases.
Prioritise Practical, Sentimental Products
Older shoppers often favour items that are:
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Thoughtful and practical
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Easy to pack and transport
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Sentimental or experience-driven
For this reason, top choices include:
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Tea towels – classic, collectable, and often themed to the destination’s history or nature
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Notebooks – great for creative children or grandparent-grandchild journaling
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Stationery sets – items they can sit down and use together
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Fridge magnets – small mementoes with visual storytelling
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Mugs or ceramics – ideal for gifting or quiet moments at home
These products are typically low-risk, lightweight, and often picked up as souvenirs or presents for parents at home, too.
Design for Shared Appeal
Designs that work across generations:
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Feature charming, illustrative artwork (especially animals, landscapes, or vintage styles)
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Use clear, legible fonts and high-contrast colour schemes
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Avoid slang, overly juvenile designs or anything too trend-based
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Include educational, nostalgic, or story-driven themes
We can help you build collections that pair visual warmth with functional design, perfect for sparking conversations between generations.
Create Bundles That Do the Work for Them
Pre-packed bundles or “Gift for Grandchild” suggestions help make purchasing easier. Consider:
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Notebook + pencil set bundles
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Small storytelling kits (like a wildlife or nature-themed stationery set)
With custom packaging or belly bands, these bundles are easy to grab and perfect for thoughtful gift-givers.
Mind the Messaging
Signage plays a big part in helping grandparents navigate retail spaces. Use:
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“Perfect for your grandchild” callouts
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“Gift ideas under £10” or “Shared activity sets” POS displays
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Inclusive imagery of older adults with younger visitors in your packaging or merchandising
Timeless Design. Thoughtful Retail. Real Connection.
The best souvenir ranges don’t just commemorate a visit, they bring people together. Whether it’s a writing session, a kitchen table conversation or a small token of a lovely day out, products that connect generations can have lasting value.
Want to create a range that resonates with grandparents and their grandchildren? Get in contact today!
