Look Your Best
Your gifts and souvenirs won’t just make you money…they will act as a fond reminder to your customers of a memorable day or visit, whether it’s a local museum or royal palace. With this in mind, it’s important to ensure that all of your products appeal to your customers at first glance: the display should be neat, attractive and all products should be easily visible.
If you haven’t got a purpose-built shop or counter The Souvenir Collection can help with one of our easily erected full-height structures or a smaller counter- top display. They are both quick to build and can be placed wherever you like – all you have to do is keep it full!
Our case below is a real-life example of visual merchandising done right. There are also several different visual merchandising techniques for retailers that we discuss over on our LinkedIn page. Visual merchandising if executed effectively is a great way to boost retail sales.
1. Make It Powerful
Grouping similar products on the same display makes a statement and encourages add-on sales. It can be helpful to arrange your products using the ‘Rule of Three’ principle.
2. Keep It Neat
The winning formula is less is more! You don’t want too much going on. Try to avoid high product density; this makes it easy for the customer to focus their attention!
3. Location Counts
Use your end-of-till point wisely. It’s your last opportunity to reach out to the customer. We recommend placing lower priced items to encourage customers to continue shopping while they wait.
