At The Souvenir Collection, we believe the best souvenirs do more than “sit on a shelf”, they hold meaning, spark emotion, and help visitors relive a moment long after they’ve left. That’s why we curate premium, design-led merchandise and bespoke gifting solutions that feel thoughtful, relevant, and true to your brand story.
If you’re a museum, gallery, visitor attraction, heritage site, zoo, sports venue or any destination where memories are made, our job is to help you turn those experiences into beautifully designed keepsakes your customers genuinely want to take home.
Our story: from gifting to destination retail
The business began in 2007 as ICE Elegant Gifts, supplying plain and branded gift items to major retailers. In 2020, the former ICE division was rebranded as The Souvenir Collection, with a clear focus: creating merchandise that feels intentional, design-led and story-driven for destinations and institutions.
Today, we support a broad customer base across culture, heritage and visitor experiences, backed by London and Manchester offices with dedicated print, design and warehouse facilities and a wide product mix spanning drinkware, stationery, bags, gifting, magnets, pin badges, keyrings, snow globes, glass paperweights and more.
Why partner with The Souvenir Collection?
Choosing the right merchandise partner is about more than product—it’s about trust, consistency, creativity and delivery. Here’s what sets us apart:
- Strong expertise across print, design, warehousing and logistics
- On-trend, customer-focused design, with creative innovation at the core
- In-house print-on-demand with full-colour printing, low MOQs and fast turnaround
- Quality products, bespoke ranges and circular manufacturing supported
- Proven commercial impact, including significant customer growth and 300% revenue growth over the last five years
Merchandise that fits your world (and your visitors)
Every attraction has its own audience—and we build ranges with that in mind. Here are a few of the sectors we design for, with the kind of product thinking we bring to each.
Art & Gallery: from wall to hand
We collaborate with artists and galleries to extend creative expression beyond the exhibition space—transforming artwork into considered, premium keepsakes that honour the original work.
Zoos & Wildlife: nature made memorable
From conservation-inspired graphics to family-friendly gifting, we create joyful reminders that feel authentic to your environment, developed collaboratively and refined to suit your site and audience.
Pens & Pencils: signature design, shaped by identity
Sometimes it’s the everyday objects that carry the strongest memories. Our stationery collections are designed entirely from scratch, built around brand identity and the details that make your destination distinctive.
Personalised: thoughtful design that becomes a personal story
Personalisation adds a meaningful finishing touch, turning a well-designed gift into something truly theirs. Ideal for premium gifting moments, commemorations, or customisable ranges in-store and online.
Seasonal: traditions to treasure
Seasonal merchandise should feel special, not generic. We design collections that capture the mood of each celebration, creating “moments worth repeating” year after year.
Sports: pride in detail
For sports audiences, belonging matters. Our collections celebrate loyalty and shared passion through practical, well-made items fans are proud to wear, carry and use.
Museums: history you can hold
We create designs inspired by exhibitions, architecture and archival detail, helping the museum narrative live beyond the visit with merchandise that feels curated, not commercial.
Locations: local stories to take home
From regional iconography to cultural details, our location ranges reflect character and identity, souvenirs designed to say “this was here” in a way customers instantly connect with.
Designed to feel premium, made to perform commercially
Our approach sits at the intersection of design integrity and retail performance. That means:
- Ranges built around what visitors actually buy (and why)
- Cohesive collections that encourage multi-item purchasing
- Products that look and feel premium at shelf and justify margin
- Consistent brand storytelling across categories, not one-off items
Whether you need a full bespoke range or want to enhance your existing offer with stronger, more design-led product, we can shape a solution around your goals.
If you’re reviewing your current retail range, or planning for upcoming exhibitions, seasonal peaks, or new store developments—this is the perfect time to talk.
Get in touch to discuss a bespoke range, personalisation options, or a fast-turnaround run for your next retail moment.