What do visitors really want from your gift shop? You don’t have to guess. Your customers are already telling you through reviews, conversations, and even what they don’t buy. The key is listening, capturing, and acting on that feedback.

At The Souvenir Collection, we believe the best souvenir ranges are co-created and shaped not just by designers and retailers, but by the customers themselves.

Gathering the Right Feedback

There are more ways than ever to collect customer insights:

• In-store surveys (via QR code or printed slips)

• Post-visit follow-ups (through attraction mailing lists)

• Social media polls and comment tracking

• Point-of-sale feedback through staff conversations or digital kiosks

Frontline retail teams are a goldmine of qualitative insight. They hear first-hand what visitors are asking for, what they’re surprised by, and what they wish existed. Regular check-ins with your staff can surface trends long before they show up in sales data.

Turning Opinions into Actionable Trends

Collecting data is only step one. The next is spotting patterns:

• Are visitors asking for more practical items (like umbrellas or travel mugs)?

• Is a certain collection underperforming despite strong shelf placement?

• Do tourists prefer designs that reflect landmarks, flora/fauna, or experiences?

By collating comments and reviewing sales in tandem, you can start to see what resonates and what doesn’t.

Some clients use monthly “insight snapshots” to track changes in feedback over time, especially after a seasonal refresh or event campaign.

Adjusting Inventory with Confidence

Armed with visitor feedback, you can:

• Retire underperforming SKUs

• Introduce products with specific local references

• Trial smaller print runs using our low-MOQ model

• Iterate on popular designs (e.g. same illustration, new format)

The ability to react quickly is vital. With our in-house design and print-on-demand capabilities, we can help attractions refine and relaunch within days, not months.

Listening isn’t just about collecting compliments, it’s about shaping a product range that feels truly relevant to your audience.

Want to make your collection more visitor-led? Contact us to explore feedback-driven design.